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May was a record month for new vehicle sales in Australia, with all states and the Northern Territory improving on their May 2016 results. Overall, 102,901 new vehicles were sold, a solid 6.4 per cent improvement over the same month last year.
Year to date new vehicle sales total 465,381 units, 0.9 per cent down over the same five-month period in 2016.
As we’ve come to expect, 4X4 vehicles are doing their share of the heavy lifting – particularly the booming 4X4 ute market – with 21,336 new 4X4 vehicles being sold last month, comparing favourably to the 19,234 sales racked up in May 2016.
4X4 Ute Sales – Year-To-Date
1 – Ford Ranger – 14,114
2 – Toyota HiLux – 13,202
3 – Mitsubishi Triton – 7,661
4 – Holden Colorado – 7,423
5 – Nissan Navara – 5,439
6 – Isuzu UTE D-MAX – 4,384
7 – Mazda BT-50 – 3,622
8 – Volkswagen Amarok – 3,237
9 – Toyota Landcruiser 70 Series – 3,227
10 – Foton Tunland – 320
The winners in May
The record appears to have a crack in it, with the Ford Ranger once again taking the podium (3,384 sales) and extending its lead-to-date over the Toyota HiLux (3,136 sales) by 912 sales. With seven months remaining, its still a neck and neck proposition and will only take a supply issue, or some increased buyer incentive activity for the positions to change. Right now though, the Ranger is well set to take the best selling 4X4 crown away from the HiLux, for the first time in about a thousand years.
Other notable performances include the Holden Colorado (1,699 sales) that is trailing the Mitsubishi Triton (1,472 sales) by just 238 sales year-to-date, as they battle over third place in the 4X4 ute sales race.
Toyota’s Prado (1,619 sales) continues it’s traditionally strong showing, taking fourth place overall in May and a solid fifth place overall in the year to date table. It’s worth noting that of the top ten best selling 4X4s in May, four were Toyotas and they accounted for 6,892 – or 43 per cent – of the 15,883 sales recorded.
Isuzu UTE’s D-MAX (1,242 sales) was hampered by supply issues following the launch of the updated six-speed MY17 model earlier this year, but that appears to be in the past and the D-MAX has settled into eighth place year-to-date.
The similarly updated Isuzu MU-X 4×4 wagon (625 sales) was the best selling ute based 4X4 wagon in May, ahead of the year to date leader Mitsubishi’s Pajero Sport (553 sales). The gap between these two best-value best sellers is 1,041 units, with the new 6-speed MU-X no-doubt set to close that gap as the year progresses.
It’s early days yet, but it looks like Jeep’s ‘There and Back Guarantee‘ warranty and service campaign is starting to get some traction, with sales of the Grand Cherokee (510 sales) perking up from the lows seen earlier this year.
The losers in May
Volkswagen’s Amarok ute (713 sales) continues to languish near the back of the 4X4 ute field in eighth place year to date. The launch of the updated MY 17 Amarok including the much anticipated V6 variant, along with some pretty special run-out pricing on the old model, failing to add much zing to the German brands showroom performance.
The Amarok is holding off the Toyota 70 Series ute (824 sales) by just 10 units.
Buyer interest in the Mitsubishi Pajero (316 sales) is slowing noticeably – either that or Mitsubishi are dealing with a supply issue – as May 2017 sales are exactly half of the May 2016 result. Just 1,709 Pajeros have been sold so far this year, down from 2,136 sales for the same period last year. When compared with the Toyota Prado’s 6,686 year to date sales, it’s reasonable to assume that even solid discounting isn’t convincing punters to invest in the ageing Pajero.
Toyota’s Fortuner (260 sales) continues to turn in a lack-lustre performance as it’s trounced by the considerably more affordable Pajero Sport and Isuzu MU-X, while competing for buyers at Toyota dealerships with the not too much more expensive, bigger and better Prado.
The rugged little Suzuki Grand Vitara (85 sales) isn’t enjoying a great year, with year-to-date sales down 58 per cent, compared to the same period last year. It’s a great little 4X4, but it’s thirsty compared to the competition and there’s an all new one on the horizon.
Overall there were 102,901 new vehicles sold in May, of which 21,336 or 20.7 per cent were 4X4s.
4X4 SALES MAY 2017
MAKE/MODEL MAY-2017 MAY-2016 YTD | 17 YTD | 16 Ford Ranger 4X4
Holden Colorado 4X4
Mitsubishi Triton 4X4
Toyota LandCruiser Wagon
Isuzu UTE D-MAX 4X4
Nissan Navara 4X4
Toyota LandCruiser PU/CC
Mazda BT-50 4X4
Isuzu UTE MU-X
Mitsubishi Pajero Sport
Jeep Grand Cherokee
Land Rover Discovery Sport
Land Rover Range Rover Sport
Foton Tunland 4X4
Suzuki Grand Vitara
Nissan Patrol Wagon
Land Rover Range Rover
RAM Laramie 4X4
Great Wall Steed
Mercedes-Benz G Class / G-Wagen
Land Rover Discovery
Nissan Patrol Ute
Toyota FJ Cruiser
Land Rover Defender
Ssangyong Actyon Sports