New 4X4 Sales In July 2017

New 4X4 Sales In July 2017

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Australia’s motor industry posted its fourth month of record sales for 2017 with July as its third successive month of record gains, according to results released from the motor industry’s official statistical service, VFACTS.

Once again, sales of Sports Utility Vehicles and light commercials were the driving force behind the record July result. SUV sales are up 5.6 per cent year-to-date, light commercials by 4.8 per cent year-to-date and the off road capable 4X4s all fit into one of those sectors.

The popularity of 4X4 vehicles continues to power the market along, with 17,563 of the 92,754 vehicles sold in July being 4X4s.

4X4 Ute Sales – Year-To-Date

1 – Ford Ranger – 21,190
2 – Toyota HiLux – 19,942
3 – Mitsubishi Triton – 11,642
4 – Holden Colorado – 10,708
5 – Nissan Navara – 8,098
6 – Isuzu UTE D-MAX – 6,981
7 – Mazda BT-50 – 5,453
8 – Volkswagen Amarok – 4,890
9 – Toyota Landcruiser 70 Series – 4,814
10 – Foton Tunland – 320

The winners in July

The Utes

We won’t dwell on the Ranger’s continued stay at the top of the 4X4 sales chart, suffice to say that the HiLux (2,802 sales) outsold the Ranger (2,627 sales) in July, but the Ranger maintains a narrow (1,248 sales) lead. This is a race that could still go either way.

Mitsubishi’s value packed Triton (1,324 sales) nailed third place ahead of Holden’s Colorado (1,105 sales).

The Isuzu D-MAX 4X4 (854 sales) kept it’s nose in front of Mazda’s BT50 (707 sales) to hold fifth place, and from there back little has changed. Volswagen’s Amarok (529 sales) – even with V6 diesel power – is failing to excite the market and is even being outsold by the Toyota 70 Series ute range (672 sales).

The Wagons

The Toyota Prado (1,217 sales) continues to dominate as does the Toyota LandCruiser wagon family (1,041 sales). Year-to-date they are number one and two respectively.

A significantly updated version of the Isuzu MU-X were released earlier this year, introducing a host of changes that included 6-speed gearboxes and improved levels of comfort, performance and efficiency and it’s struck a chord with buyers. The MU-X posted another good sales result in July with 638 sales, but it is not clear what proportion of these were 4X4, the MU-X being available in a cheaper 2WD spec level.

Ford’s Everest had what must be its best month ever, with 456 sales, and we suspect that this was due to the cheaper entry level pricing of the 2WD model. Unfortunately, VFACTS figures do not differentiate between 4WD and 2WD with the wagons (it does with the utes).

Old man Pajero came out of nowhere to post 400 sales, well up on the 252 recorded in July 2016.

Interestingly, the Land Rover Discovery clocked up 341 sales, significantly up on the 8 sales recorded in June. We can only assume that these are sales of the all-new Discovery – the Discovery 5 for anyone that can’t be arsed with Land Rover’s nomenclature nonsense – although it didn’t officially go on sale until the 1st of August…

Again, it’s worth noting that of the top ten best selling 4X4s in July, four were Toyotas and they accounted for 5,732 – or 44 per cent – of the 13,074 sales recorded.

The losers in July

There were a couple of noticeable poor performances in July from both the Mitsubishi Pajero Sport (311 sales) and the Toyota Fortuner (246 sales). Both were well down on their respective sales for the same period in 2016. The Pajero Sport was outsold by the old Pajero, something that hasn’t been seen since the introduction of the Sport.

Suzuki’s Grand Vitara (77 sales) isn’t enjoying a great year, with year-to-date sales down 27 per cent, compared to the same period last year. It’s a great little 4X4, but it’s thirsty compared to the competition and there’s an all new one on the horizon.

The Haval H9 (9 sales), despite its handsome looks and serious 4X4 capability appears to be ‘failing to launch’ with just 42 units sold so far this year.

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