General Motors and Isuzu have announced that they will not be jointly developing their next-generation D-Max and Colorado utes.
The news follows Mazda’s decision, announced earlier this month, to have its next-generation BT-50 built by Isuzu and based on the D-Max, ending an almost 30 year arrangement with Ford.
“Both GM and Isuzu agree that due to unique requirements for each company, joint development of the next-generation midsize pick-up truck for [global] markets is no longer the optimal model for this project,” said GM in a statement.
A GM spokesperson indicated to Reuters that future, non Isuzu based Colorado and Trailblazers would move upmarket.
“It doesn’t make sense for us trying to copy the business strategy of the Japanese rivals in Southeast Asia,” said the unnamed GM executive.
A spokesman for Isuzu indicated to Reuters that the decision came about because “the direction each company wanted to take [for its global utes] was changing” and that Isuzu would continue to build workhorse utes for Australia and other Asian markets.