New 4X4 Sales In October 2016

New 4X4 Sales In October 2016

There were 16,466 new 4X4 vehicles sold in Australia last month – 914 sales less than what was achieved in October 2015.

Fear not however, the popularity of the 4X4 isn’t waning. Sales of the Ford Ranger and Toyota HiLux 4x4s helped both models top the overall vehicle sales charts in October.

While 4X4 sales were down a smidge over October, lets not forget that both August and September this year were bumper months, with 4X4 sales up (compared to August and September 2015) by more than 4,300 sales.

It’s fair to say that Aussies like their 4X4s.

The race to be Australia’s favourite 4X4 for 2016 continues and it’s the Ford Ranger’s nose that is in front, with just two months to go.

The Winners

ford-ranger-summit-arbAustralian’s like their big 4X4 utes and the Ford Ranger is about as big as they get – it’s also riding a wave of popularity with 2,751 sold in October, enough to put it’s year-to-date sales a hopeful 243 units ahead of the all-new Toyota HiLux 4X4.

Toyota sold 2,422 HiLux 4X4s in October a figure that is 179 sales down on the 2,601 units sold the previous year during the same period. While the HiLux might be under siege for end-of-year line honours, it’s worth noting that Toyota dominates 4X4 sales in Australia. Better described as a ‘stranglehold’, the HiLux, Land Cruiser 200 Series and Prado fill three of the top 5 sales positions in October.

Towing a big van around a big country is a retired Aussie’s rite of passage and with few serious tow-barge options on the market, the 200 Series LandCruiser is cleaning up. Toyota sold 972 in October – monthly sales are strengthening and it’s outselling many of the 4X4 utes.

The Losers

ARB-Toyota-fortuna-summit-barwork-range-011We’ve said it before, we love a good Jeep, but the Australian appetite for the iconic brands products has cooled and is showing no signs of returning to the level of sales being achieved, just one short year ago.

We won’t dwell on it. You can search the Jeep brand in the table below and see for yourself.

As we reported last month, the Toyota Fortuner appears to be wallowing in the shallows, and October was no exception, with only 229 finding new homes (compared to 329 the previous October). The ISUZU MU-X (539 sales) and Mitsubishi Pajero Sport (390 sales) continue to easily out-sell Fortuner.

ARB Ford Everest Summit bar work range-010

Sales of the Ranger based Ford Everest 4X4 SUV dropped to just 188 units in October. Everest has never been a big seller and we have been attributing that to it’s premium pricing. Ford is now facing a new challenge with Everest and its ‘Class MA’ rating. In essence its not officially categorised as an off-road vehicle, a classification that can have legal ramifications for owners looking to upgrade their vehicles tyres and suspension. Savvy buyers looking for a 4X4 SUV to modify for use off-road will be avoiding the Everest.

The final tally

Overall, there were 16,466 new 4X4s sold in Australia during October and 190,968 sold so far this year.

More than one in five new vehicles sold in Australia is a 4X4.

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