Jeep parent company Fiat Chrysler Automobiles (FCA) will pump US$1 billion into the brand with a trio of new models and 2000 new jobs the intended outcome.
The promised but as-yet unnamed Jeep pickup truck is on the list, based on the Jeep Wrangler, along with the Jeep Wagoneer and the long-rumoured return of the Grand Wagoneer.
Jeep says the investment and model spread is designed to meet growing demand, and the carmaker’s targets are seemingly on the money.
Along with Peugeot, Renault, Mercedes-Benz and others, a Jeep pickup is further realisation that a pickup model is fast becoming a ‘must have’ for mainstream carmakers.
But whereas Fiat’s Mitsubishi Triton-based Toro and Fullback pickups are not scheduled to arrive in Australia for FCA anytime soon, the carmaker may grant the Jeep pickup a visa to be put to work in Australia.
FCA Australia has also expressed interest in the SUVs, with the Wagoneer and Grand Wagoneer to potentially complement the Renegade, Compass, Cherokee and Grand Cherokee in Jeep’s local SUV line-up.
Little is known about the Wagoneer at this stage, and where it will sit in relation to the Grand Cherokee.
The Grand Wagoneer, however, is believed to be an all-out tilt at an upper-large, luxury, seven-seat 4WD with a price tag north of $100,000 (should it come to Australia). Land Rover’s Discovery, the Infiniti QX80 and the Lexus LX range are three models potentially in the Grand Wagoneer’s crosshairs.
“The conversion of our industrial footprint completes this stage of our transformation as we respond to the shift in consumer tastes to trucks and SUVs, and as we continue to reinforce the US as a global manufacturing hub for those vehicles at the heart of the SUV and truck market,” FCA CEO, Sergio Marchionne, said.
The carmaker expects to have the three new models in overseas showrooms by 2020. Expect more info on the trio to trickle forth in the lead-up to their respective launches.
Jeep isn’t the only beneficiary from the cash injection into US manufacturing facilities, with RAM Trucks also set to benefit with an increased production output.
More: Jeep News